3 Things To Do Prior To Submitting Articles
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.
10 Great Tips On How To Design A Card
There are many types of cards you can choose from . Design the ones that you need or that sound the most interesting to you. Try birthday, anniversary, cards for children, wedding, sympathy, holiday or get well.
4 Key Points to Branding
Branding is more than a logo and image or even a recognized name. It’s a person’s collective experience with a company’s product or service. A brand is a person’s overall perception of a company or product built over time.
5 Tips To Make Money on Craigslist
Making money on Craigslist is one of the most over-looked things, but also one of the easiest things, if done correctly.
7 Ways To Advertise Your Business For Free
ree directories: directories are perfect for customers that are searching for a particular topic. What’s great about them is that you only have to post once and they are good for long periods of time.
samedi 15 décembre 2012
Tutoriel sur les serveurs : Eléments de cours sur protocole ARP
Tutoriel sur les serveurs : Eléments de cours sur protocole ARP:
3. Eléments de cours sur protocole ARP
3.1. Le protocole ARP
L’adresse Ethernet est une adresse unique sur 48 bits (6 octets) associée à la carte Ethernet. Lorsqu’un noeud N1 du réseau TCP/IP X1.X1.X1.X1 veut émettre un paquet TCP/IP (dans une trame Ethernet) vers une machine N2 d’adresse IP (X2.X2.X2.X2), il faut qu’il connaisse l’adresse Ethernet (E2.E2.E2.E2.E2.E2). Pour réaliser l’association @ip / @ Ethernet l’émetteur N1 utilise le protocole ARP dont le principe est le suivant :
jeudi 13 décembre 2012
Stockage des données dans une bases de données - les Index et clusters
Stockage des données dans une bases de données - les Index et clusters:
Stockage des données
Stockage des données
Dans les bases de données, un index est une structure de données utilisée et entretenue par le système de gestion de base de données pour retrouver rapidement les données.
La taille des données stockées dans une bases de données va de l’ordre de plusieurs centaines de Mega-octets pour des bases moyennes à des dizaines ou des centaines de Giga-octets pour des bases importantes. La plus grosse base connue à ce jour atteint le Téra-octet.
vendredi 7 décembre 2012
Exercices réseau informatique corrigé: Technique VLSM - CCNA3
Exercices réseau informatique corrigé: Technique VLSM - CCNA3:
Exercices réseau informatique corrigé: Technique VLSM – CCNA3
Exercices 1
Créer un système d’adressage à l’aide de la technique VLSM.
Scénario
L’adresse CIDR 192.168.24.0 /22 est attribuée et doit prendre en charge le réseau indiqué dans le schéma.
Exercice 2
Créer un système d’adressage à l’aide de la technique VLSM.
Scénario
L’adresse CIDR 192.168.30.0 /23 est attribuée et doit prendre en charge le réseau indiqué dans le schéma.
jeudi 6 décembre 2012
Exercices : Adresse IP, routage et sous-réseau
Exercices : Adresse IP, routage et sous-réseau:
Exercice 1. (Rappel sur l’adressage IP)
Exercice 2. (Routage IP sans subnetting)
Exercice 3. (Route par défaut et route vers une station, toujours sans subnetting)
Exercice 4. (Routage et subnetting)
Exercice 5. (Masque de sous-réseaux et remise directe)
Exercice 6. (Extensions d’un réseau avec du subnetting)
Exercice 8. (Plan d’adressage)
Exercice 9. (Plan d’adressage)
Exercice 10. (Fragmentation)
Exercice 11. (Fragmentation)
mercredi 5 décembre 2012
Cours informatique : Support de Formation BIOS
Cours informatique : Support de Formation BIOS:
Qu’est le BIOS ?
Le Basic Input Output System est un programme stocké sur une mémoire flash de la carte mère.
Le BIOS est l’interface entre le matériel et l’OS. Ses fonctions principales sont de gérer les réglages de la carte mère et des paramètres des cartes d’extension : date, heure, disques durs, synchronisation du matériel, modes de fonctionnement des périphériques, vitesse du microprocesseur.
dimanche 2 décembre 2012
Cours réseaux informatique : différentes techniques et Méthodes d'adressage
Cours réseaux informatique : différentes techniques et Méthodes d'adressage:
Adressage dans un réseau d’entreprise : L’adressage hiérarchique VLS M, CIDR.
L’implémentation de commutateurs permet de réduire le nombre de collisions qui ont lieu au sein d’un réseau local. Toutefois, l’utilisation d’un réseau entièrement commuté aboutit souvent à la création d’un domaine de diffusion unique. Dans le cas d’un domaine de diffusion unique, ou un réseau non hiérarchique, tous les périphériques sont dans le même réseau et reçoivent chaque diffusion. Dans le cas des petits réseaux, un domaine de diffusion unique est acceptable.
jeudi 22 novembre 2012
Cours Excel : la recopie incrémentée - Tutoriel et Cours informatique
Cours Excel : la recopie incrémentée - Tutoriel et Cours informatique:
la recopie incrémentée sous Microsoft Excel:
Quand il s’agit d’entrer des données dans Microsoft® Excel, plus il y a de raccourcis, mieux c’est! C’est pourquoi une de nos fonctions préférées est la recopie incrémentée. Cette fonction recopie automatiquement à votre place des séquences de mots et de nombres couramment utilisés afin de vous éviter de le faire!
lundi 19 novembre 2012
Créer et personnaliser un formulaire Menu général Microsoft Access
Créer et personnaliser un formulaire Menu général Microsoft Access:
Créer un Menu Général:
- Ouvrez la base de données.
- Dans le menu Outils, pointez sur Utilitaires de base de données, puis cliquez surGestionnaire de Menu Général.
- Si Microsoft Access vous demande si vous voulez créer un Menu Général, cliquez sur Oui.
- Cliquez sur Nouveau.
- Tapez le nom du nouveau Menu Général, puis cliquez sur OK.
État Microsoft Access | Cours informatique gratuit
État Microsoft Access | Cours informatique gratuit: Un état Microsoft Access est une représentation des enregistrements de la base de données qui est mise sur papier. Il est possible de ressortir une synthèse à partir de ces données qui seraient plus difficiles d’avoir autrement. En plus, il est plus facile de trier et de regrouper l’information sur des champs pertinents de notre base de données Access.
Base de données relationnelle sous Microsoft Access
Base de données relationnelle sous Microsoft Access: "En informatique, une base de données relationnelle est un stock d’informations décomposées et organisées dans des matrices appelées relations ou tables conformément au modèle de données relationnel. Le contenu de la base de données peut ainsi être synthétisé par des opérations d’algèbre relationnelle telles que l’intersection, la jointure et le produit cartésien.
Intégrité référentielle dans une base de données Microsoft Access
Intégrité référentielle dans une base de données Microsoft Access: L’intégrité référentielle est un système de règles utilisé par Microsoft Access pour garantir que les relations entre les enregistrements de tables associées sont valides et que vous ne supprimez pas ou ne modifiez pas accidentellement des données associées. Vous pouvez définir une intégrité référentielle lorsque l’ensemble des conditions suivantes sont réunies :
Création des relations sous Microsoft Access
Création des relations sous Microsoft Access:
- Après avoir confirmé l’exactitude du modèle de l’application avec le client, on crée les tables appropriées
- Ne pas oublier que les tables qui seront reliées doivent avoir un champ en commun: il portera un nom différent mais il doit être de même type et de même taille dans les deux tables
- Pour créer les relations en Microsoft Access on clique sur le bouton Relations de la barre d’outils:
vendredi 16 novembre 2012
Requêtes de Microsoft Access | Cours informatique gratuit
Requêtes de Microsoft Access | Cours informatique gratuit:
Dans le chapitre précédant de ce Cours Access, nous avons vu la création des tables qui permettent de rentrer les données (enregistrements) dans des champs délimités. Ces tables ne permettent pas de faire un tri ou un Un filtre avancé qui vous permet de créer des champs pour générer des rapports à partir d’un ou de deux champs existants sur les enregistrements de la base de donnée de Microsoft Access. Cette fonction est dévolue en grande partie aux requêtes. Une requête est liée à une (ou plusieurs) tables, elle reprend ses données et les organise.
Cours Access, tutoriel bases de données Microsoft Access gratuit
Cours Access, tutoriel bases de données Microsoft Access gratuit: "Bases de données Microsoft Access
Bienvenue sur TelechargerCours.com.
Ce Cours Access veut vous enseigner comment monter une application en SGBD Microsoft Access.
Microsoft Access est une de mes passions. J’espère que vous trouverez ce site utile et utilisable.Vous trouverez beaucoup d’informations ici sur Microsoft Access, des didacticiels gratuits, des liens vers d’autres sites utiles, introduction au codage VBA et les livres que je recommande.
Ce site est actuellement en cours un peu d’une rénovation comme je l’ai négligé au cours des dernières années, mais je suis maintenant déterminé à rendre le site."
Bienvenue sur TelechargerCours.com.
Ce Cours Access veut vous enseigner comment monter une application en SGBD Microsoft Access.
Microsoft Access est une de mes passions. J’espère que vous trouverez ce site utile et utilisable.Vous trouverez beaucoup d’informations ici sur Microsoft Access, des didacticiels gratuits, des liens vers d’autres sites utiles, introduction au codage VBA et les livres que je recommande.
Ce site est actuellement en cours un peu d’une rénovation comme je l’ai négligé au cours des dernières années, mais je suis maintenant déterminé à rendre le site."
mercredi 14 novembre 2012
Telecharger Cours, Cours informatique, exercices informatique - Cours & Exercices
Telecharger Cours, Cours informatique, exercices informatique - Cours & Exercices:
Ce site contient des cours des exercices et des Tutoriels videos qui vous permettent d'apprendre l'informatique facilement. Tous les cours sont accessibles gratuitement, online sans installer de logiciel, et chaque Jours, de nouveaux cours informatique ou exercices informatique sont ajoutés.
Ce site contient des cours des exercices et des Tutoriels videos qui vous permettent d'apprendre l'informatique facilement. Tous les cours sont accessibles gratuitement, online sans installer de logiciel, et chaque Jours, de nouveaux cours informatique ou exercices informatique sont ajoutés.
mercredi 29 août 2012
Cours Informatique Telecharger Tutoriels et Exercices
Cours informatique et Formation informatique Formez-vous gratuitement en informatique grâce au nombreux cours en ligne et tutoriaux illustrés.Tous les cours Informatique Gratuits en Vidéo, Cours informatique en ligne gratuit sur différents logiciel de bureautique standard. Apprenez à maîtriser Word, Excel ou encore Internet et la création de site ...Trouvez des cours informatique et des exercices corrigés permettant aux étudiants de tous les niveaux débutants ou seniors d'apprendre plus dans le domaine, ...
lundi 30 juillet 2012
Advertising: Laying Your Cards on the Table
Summary:
When businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising.
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money’s worth.
There was a time in history when advertising was overstated. This was during the time when advertising was still new and only few people were aware of it. All business owners have to do is make up some claims and hopefully many people will be attracted to buy their products. But today, this strategy doesn’t work anymore. People are much wiser these days when buying products and availing of services. They know that when a certain marketing material is exaggerated it has hidden flaws and faults. Competition is also stiff that is why business owners would rather put sincere advertising in their materials than risk losing their customers and their business.
So when businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising. Customers are fussier these days. They make sure that they get their dollar’s worth for whatever product they buy. So let’s say you want to advertise your new products through posters. It is important to not only put a lot of attention to the design but to the content as well. What you put in your poster will reflect not only your business and product but who you really are. If you are able to convey a sincere and professional impression to your target customers then they might continue buying your products and even refer you to their friends and colleagues.
In addition to honesty in your contents, you can also add humor to it. People never fail to recognize a good laugh when they see one. It is always pleasing for people to read funny and lighthearted materials. Consequently, they would never look at your poster as an advertisement; rather they would be encouraged to see what is it that you have to offer.
Remember that your business image is priceless so you have to maintain and preserve it at all times. And keep in mind that the success of your business will most likely depend on how you project your image to your prospects. So be very careful in what you write in your advertisements. Write and edit them with utmost regard for honesty, bluntness and common sense.
Keywords:
printing, design, advertising
When businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising.
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money’s worth.
There was a time in history when advertising was overstated. This was during the time when advertising was still new and only few people were aware of it. All business owners have to do is make up some claims and hopefully many people will be attracted to buy their products. But today, this strategy doesn’t work anymore. People are much wiser these days when buying products and availing of services. They know that when a certain marketing material is exaggerated it has hidden flaws and faults. Competition is also stiff that is why business owners would rather put sincere advertising in their materials than risk losing their customers and their business.
So when businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising. Customers are fussier these days. They make sure that they get their dollar’s worth for whatever product they buy. So let’s say you want to advertise your new products through posters. It is important to not only put a lot of attention to the design but to the content as well. What you put in your poster will reflect not only your business and product but who you really are. If you are able to convey a sincere and professional impression to your target customers then they might continue buying your products and even refer you to their friends and colleagues.
In addition to honesty in your contents, you can also add humor to it. People never fail to recognize a good laugh when they see one. It is always pleasing for people to read funny and lighthearted materials. Consequently, they would never look at your poster as an advertisement; rather they would be encouraged to see what is it that you have to offer.
Remember that your business image is priceless so you have to maintain and preserve it at all times. And keep in mind that the success of your business will most likely depend on how you project your image to your prospects. So be very careful in what you write in your advertisements. Write and edit them with utmost regard for honesty, bluntness and common sense.
Keywords:
printing, design, advertising
Advertising? Consider Product Life Cycle & Customer Buying Habits
Summary:
Creating ads for small businesses? Remember to analyze the life cycle of the product / service and the customer buying habits.
When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.
Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy according to their past purchasing habits and patterns. These habits can be hard to change.
Classic marketing theory details the life cycle of a product or service as (1) introduction, (2) growth, (3) maturity, (4) decline, and (5) phase-out. In other words: when it's (1) New, (2) Rapidly Accepted, (3) The Industry Standard, (4) Fading, and (5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads; try recommendations from their friends, neighbors or co-workers; or use coupons, etc.
It is advertising that educates and entices prospects at these different purchasing stages to try something new for them. Most importantly, it happens person-by-person. Over time, good advertising can remind, motivate and change buying habits for those in each type of profile.
So it is important to let each group know your product or service is there and ready for them when they want to buy. Plan to have your advertising message repeated often enough where it will be available to them when they are ready to explore and make a buying decision.
It only takes money and time. Be patient. Keep chipping away at it. Soon, your targeted advertising message will be part of your product life cycle and customer buying habits.
Keywords:
advertising product life cycle, customer buying habits
Creating ads for small businesses? Remember to analyze the life cycle of the product / service and the customer buying habits.
When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.
Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy according to their past purchasing habits and patterns. These habits can be hard to change.
Classic marketing theory details the life cycle of a product or service as (1) introduction, (2) growth, (3) maturity, (4) decline, and (5) phase-out. In other words: when it's (1) New, (2) Rapidly Accepted, (3) The Industry Standard, (4) Fading, and (5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads; try recommendations from their friends, neighbors or co-workers; or use coupons, etc.
It is advertising that educates and entices prospects at these different purchasing stages to try something new for them. Most importantly, it happens person-by-person. Over time, good advertising can remind, motivate and change buying habits for those in each type of profile.
So it is important to let each group know your product or service is there and ready for them when they want to buy. Plan to have your advertising message repeated often enough where it will be available to them when they are ready to explore and make a buying decision.
It only takes money and time. Be patient. Keep chipping away at it. Soon, your targeted advertising message will be part of your product life cycle and customer buying habits.
Keywords:
advertising product life cycle, customer buying habits
Advertising - Are You Wasting Your Money?
Summary:
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.
There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.
Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.
Firstly you need to decide who your target market is, whether it is men or woman, older generation,...
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.
There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.
Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.
Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.
Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.
Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.
There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!
If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).
Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.
If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so it’s an idea to ask to see some references, or some of their projects with other clients that they have worked on.
Done correctly, and with proper research, advertising will reap rewards. It is after all one of the most important factors in any business. So I personally, would always recommend that you give this area the attention it deserves!
Keywords:
advertising,seo,promotion,
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.
There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.
Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.
Firstly you need to decide who your target market is, whether it is men or woman, older generation,...
Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.
There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.
Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.
Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.
Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.
Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.
There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!
If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).
Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.
If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so it’s an idea to ask to see some references, or some of their projects with other clients that they have worked on.
Done correctly, and with proper research, advertising will reap rewards. It is after all one of the most important factors in any business. So I personally, would always recommend that you give this area the attention it deserves!
Keywords:
advertising,seo,promotion,
dimanche 29 juillet 2012
Advertising using Power Words
Advertising using Power Words
Word cannot only influence the minds of people but can
completely change their perception abut a particular thing. Words have the
persuasion power to entice and motivate. They are used by the politicians,
public relations personals, and even by parents to pass on their message. These
words are known as power words and they can do wonders when used in
advertisement.
New or improved words create a sense of curiosity. The
customers get an impression that the product is something that is different
from others and he tries to get it before anyone else does so as to have edge
over others. The laundry products have always been advertised as new and
improved, from years. Although it can be either new improved version of the
existing product, but the power of both the words and the product reinforces
each other’s strength.
Take for instance the line ‘Money back
guarantee’, these power words helps gain the trust of the customer. It is a
must to print these words at the closing line of an advertisement. After this
sentence, the methods of payment and how money will be returned if the customer
is not satisfied should be stated.
Most of the successful advertisements have a little
known secret that surely generated curiosity within the reader. People are
knowledge thirsty, they want to know what others do not know. They think that
there is some vital information they are missing because of which they haven’t
gained success in something particular.
Words ‘Insider say that’, is similar to ‘secret’. It
gives out information from some expertise that is still unknown to the outside
world and only if the customer gives money, information will be divulged to
him.
Free word in the headline of the message simply does
wonders. The reader easily absorbs the message, unless and until something free
is given to the customer in reality. By any change, if the company tricks the
customer into paying money for something, which was supposed to be free, the
trust of the customer is lost instantly. Usually the word FREE is spelled as
FR~E on websites as ISP filters blocks messages having the actual word,
considering it to be some kind of spam.
You is a very important word to be used in an
advertisement. It directly points out the advantages to the customer, if he
buys a particular product or service. Step into the shoes of the customer and
try to note down the points which will be of benefit and what points will
decrease the interest. The advantages then should be referred to the customer
by addressing them with ‘you’. The customer feels that he is being directly
talked to.
The word ‘Immediately’ rings in the emergency. It can
be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the
customer to take some necessary and quick action.
Power in itself is a powerful word. Give that power to
the consumer and see the magic. This gives the consumer a feeling that he can
get possession of something that he lacked till now and this could make him
achieve the impossible.
The basis of a successful advertisement is to
understand the consumer’s needs and then design the advertisement accordingly.
Just stating the advantages of using the product or service of the company
isn’t enough. Sentence should be so designed that the customer should see his
advantage in the product. For example, when advertising for a digital camera,
just stating that the in-built memory of the camera is of 1 GB, won’t do the
trick. Instead, the sentence should be changed to ‘enough memory to store 350
pictures or 50 videos’. The solution to the problem of the customer is
reflected in this sentence. Ideas can be taken from advertisements of other
similar brands like how the sentences are written and placed in an
advertisement. After the sentence framing, adding power words to spice up the
advertisement will definitely make a winning ad campaign.
KEYWORDS:
Advertising using Power Words, advertising, customer, advertisement, Products, free, free advertisement, free advertising,
Advergaming: Advertising through video games
Advergaming:
Advertising through video games
The
practice of using video games to promote a particular product or an
organization is known as “Advergaming”. Wired magazine first used this term in
a column to describe the commissioning of free online games by large companies,
in 2001. There are three categories of Advergaming: ATL Advergaming, BTL
Advergaming and TTL Advergaming.
ATL
Advergaming can be vaguely explained as a promotional video game. The business
incorporates interactive video games on their website so as to create more
awareness about their product among the website visitors. This method is also
used to attract more visitors to the site and to increase the traffic flow on
the website. If the games are made for product advertising, the product is
highlighted in the game.
Before
the invention of the internet, floppy disks and later compact disks were used
as a medium to promote games and in turn a particular product. It started with
floppy disk basically to create awareness as well as product promotion. The
first Advergame was distributed by American Home Food, which was developed by
Chef Boyardee. Taco Bell and Coca Cola followed it by giving customers floppy
disks containing promotional games. The first Advergame to be distributed on
compact disk was by Chex and General Mill. The graphics of these games have
matured from arcade style flash to three-dimensional.
BTL
Advergaming comprises of recruitment tools like In-game advertising, militiamen
and edutainment. Usually the mascot of the particular company is depicted as
the hero in such games. Pepsi man and Burger man were the mascots used in
promotional games designed by Pepsi and Burger King respectively. The storyline
of these games can be commercial, educational or political like the game American
Army created to attract more youth towards devoting their life to army and also
games meant to promote sports like Formula One racing are also a part of this
technique.
In-game
advertising is more commercial type and is purely targeted for promotion of the
product via the game. This is really picking up and even movies are promoted by
this method. Like on the website of the movie, The Mummy, there are games which
have a storyline similar to the movie and the player is given knowledge of the
facts about the movie and its subject, Egyptian Mummy. Educational Advergaming
refers to games that portray a moral message to the players.
These
games can also act as a medium of advertisement themselves like in the video
game of EA Sports; banners of Pepsi line the frame of the game. By using this
strategy the companies are able to provide low price or free games to the
consumers. This is also effective in
reducing the price of games that have a monthly fee.
TTL
Advergaming or through the line Advergaming is the most rare form of
Advergaming. URL links are embedded into a game that takes the players to the
web pages, which has BTL Advergaming. Different methods are used to attract the
player to a particular webpage. In the game ” Enter the Matrix” URL hyperlinks
are depicted in the background, which the player is forced to click to learn
about the facts relating to the plot of the next level and at the same time
advertises about the product. The curiosity to learn about the theme of the
game attracts the player, although it might not be necessary to click to finish
the game. Such kinds of games are
usually known as link-chases as one link will lead to another. Website visitors
are sometimes tempted with a prize to prompt them to click the URL.
This
technique of advertising is really beneficial as it not only creates awareness
among the player but also among his friends who lands the website upon friend’s
suggestion. The success of Advergaming is dependant on word of mouth and thus
is also known as viral marketing. In the year 2004, this industry generated
around $83.6 million and involved 105 million players.
KEYWOREDS:
Advergaming, advertising, video games, games, business, website, websites, advertising, web pages, pages, Website visitors, Products,
Advertising Options
After
the advent of online selling sites, shopping has been made so easy that it can
be done within the comfort of the home. Online selling gave rise to online
advertising also known as iAdvertising, which is proving to be the best way to
reach a larger audience within a short time using less money.
There
are many options available on the Internet to get started. Creating a website
and then placing its link on different websites is one of the ways. Pages can
be submitted to the search engines after applying search engine optimization
techniques. Websites offer various payment methods. Some take money for simply
placing an ad or link on their website, some take money only if a visitors
clicks on the link or website and some take money only if the visitors visits a
link and have bought something or availed some service. There are options
available for the type of ad being placed. There are pop-up ads, banner ads,
wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can
send mails to targeted customers.
Radio
stations offer a good price to advertise during the non-peak time. Get in touch
with the local station and try to ask for a discount. The same applies to
television; even they have a minimal amount for advertising slots during the
non-prime hours, especially after midnight. Contact different television
station to compare pricing.
The
age-old tradition of advertising in yellow pages directories is always a
success. All businesses from small to big register themselves in the yellow
pages and have sworn to be benefited from it. People can look up for contact
numbers, addresses and services offered directly from the pages.
Newspaper
is the next best thing. First analyze the audience to be targeted by age group,
sex, and location. Choose the local newspaper and section where the ad should
be placed depending on the audiences to be targeted. The classifieds department
of the local newspapers have special offers, find out in detail about the
pricing structure for the size of the advertisements, number of words, font
size, etc.
Design
the business cards with accuracy. Try to include all the vital information
about the business like the name of the company, where it is located, services
provided, working hours, and contact information like landline number, cell
number and person to be contacted. Personalized business cards are good way of
reaching the genuine customers.
Other
way to advertise is to give presentations on your products. Brochures can be
inserted in the business presentation package. Other than things like history
of the company and annual turn-up, once again business cards can be included in
the package. Distribute newsletters with information about the latest offers
and discounts. Informational letters of a page length and e-mails can be sent
too on a regular basis. All this can become lot easier by getting in touch with
companies who can provide the mailing list of a particular locality and it
comes for a very small price. Again the yellow pages can be referred to get
information about such companies. After getting the information get in touch
with company to get a copy of the latest mailing list. Different companies
charge different prices
The
word of mouth is also a good method of advertising. Try growing the links in
your network and join organizations which deals with advertising like trade
associations and chamber of commerce. Active participation in events of these
organizations eventually helps reaching more number of people.
business, information, money, make money online, ads, advertising, advertisement, pages, business cards, yellow pages, advertise, Advertising Options
Advertising on Television
Advertisements of products,
organizations, and services are generally aired on television. This is be done
by buying slots on the airtime from a particular television channel. Price
depends on the popularity of the channel, time the commercial is being aired,
number of viewers and length of the commercial. Placing a commercial on local
channels is more affordable than on national channel where the cost is almost
double.
KEYWORDS:
commercial, time, commercials, advertising, time period, month time, on television, television, the holiday season, month time period, Advertising on Television
When thinking of placing a commercial on television it
is advised that you first understand what audience needs to be reached.
Different audiences have different taste, which can be determined by their
choice of television show like celebrity talk, cartoons, sports, reality, news,
movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the
most expensive slot. Following it is the news time at noon or 10-11 pm slots,
which are proven to be the most effective time slots for the success of a
commercial. More affordable is the 12-4 pm soap time. Always check out with the
sales representative for the prices. When advertising on national level, check
out an ad agency that usually works on commission basis. It’s highly
recommended to negotiate during a re-run of the advertisement and stay away
from paying the complete amount.
Compare the prices of different networks and different
programs before you place an ad. Another money saving trick is to buy a thirty
seconds slot and air commercials of ten to fifteen seconds of length one after
the other. This increases the possibility of target viewers seeing the
commercial without the cost of re-runs. But this is risky as the pressure of
conveying critical information in a short period of time increases. So the
commercials should not be so short that the actual message couldn’t be
delivered correctly to the audience. Usually a reminder commercial can be of a
shorter duration.
Look out for the people who would like to buy a slot
that has already been purchased. This can be very tricky as it will be more
like a bid for which they will be ready to pay a larger amount sometimes even
double because they badly need a slot. This usually happens during the holiday
season, which comes in the last quarter of the year around New Years Eve,
Thanksgiving holidays and Christmas holidays. Best time of the year to buy
slots for commercial is the first and second quarter of the year. Price is
usually negotiable during the first quarter as the sales representatives give
discounts to advertisers who have spend a lot of money advertising during the
holiday season and are trying to recover from it.
If planning to pay for advertising commercials for the
whole year check out the discounts that are being offered for advertising round
the year. Usually a five percent discount is offered when signing for a
six-month time period and ten percent when signing for a twelve-month time
period. But do keep in mind to check out exactly when the commercials are being
aired because these discounts are usually offered to distract people from this
point and the commercials are aired during odd hours and also not during the
holiday season.
The very first commercial to go on air was of Bulova
Watch Company on WNBC, United States of America on July 1, 1941. And ever since
then there have been no stopping and now commercials sell anything that one can
ever imagine.
KEYWORDS:
commercial, time, commercials, advertising, time period, month time, on television, television, the holiday season, month time period, Advertising on Television
Advertising on Internet
Ever since the advent of Internet, advertising on the
World Wide Web has been very popular. Many corporations, companies and business
have taken advantage of this and you can see ads on any web pages you visit.
Consumer can go to any search engine and type the keyword relating to what they
are looking for and hit search and they will be provided with a huge list from
which they can select. This is a very cost effective and time saving method of
advertising.
It has become really easy for any business to have a
personalized website by which they can advertise, directly interact with the
customer; provide details about their product and services. Regular
newsletters, offers, discounts can be pasted on site to increase the interest
of the website visitors.
Since it’s easy to reach any kind of audience
concerning any kind of business, the possibility of misuse is always there.
Based on this Internet advertising is classified into two kinds of
advertisement, legal online advertising and illegal online advertising. Legal
online advertising includes online advertising directories, search engine
advertising, e-mail advertising, and desktop advertising. Illegal advertising
is more commonly know as spamming. This is usually done by altering some system
settings with the help of external applications after which pop-ups are sent to
a particular network or computer. The external applications are known as adware
or spyware. Some of these are really harmful, the most famous being Trojans,
which are very hard to uninstall and remove from the system.
With the increase in technology, special effects are
being used to make advertisement more interesting. Vivid colors, good page
layout and lots of imagination is involved. Typically Adobe Flash is used to
design advertisements these days. Depending on the technology being used to
design advertisements can be classified into various categories.
Banner ads are animations displayed on the website
usually created in HTML or Eudora. There is a range of type and sizes of the
ads. Trick banner ads are banner ads that have an extra functionality of dialog
boxes and buttons and are displayed as an alert or error message.
A pop-up is an advertisement displayed in a new window
that covers up the active web page. A pop-under advertisement opens in another
window that is under the active web page and can be seen after the present
window is either closed or minimized.
Interstitial ads are those that are displayed before
directing over to the desired page.
Wallpaper ads form the background of the web page.
The ads that float on the screen are known as a
floating ad.
Polite ads download on a low pace without interrupting
the normal functioning of the website.
An ad that enlarges and changes the contents of the
page being displayed is known as expanding ad.
Advertisements which are displayed in a video form on
a website is known as a video ad.
There are many ways by which advertising slots can be
purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil
means that the advertiser is meant to pay for a particular number of people to
whom the advertisement will be exposed.
CPV or cost per visitor means that the advertiser is meant to pay for
the people to whom the advertisement was delivered. CPC or cost per click means
paying for the number of clicks made on the advertisement by the visitors.
Although the advertisement is put up on the website, the amount is paid only
after the visitor clicks on the URL of the advertisement. CPA or cost per
action means that the advertisement publisher bares all the charges of
advertisement, but he gets paid only if the visitor clicks on the advertisement
and purchases a product or signs-up for a service. CPL or cost per lead is
similar to CPA, only that the visitor doesn’t have to necessarily buy anything;
he or she can simply apply to get regular newsletters and special offers. CPO
or cost per order is where the advertiser pays each time an order is placed.
Online advertisements cannot only be used to promote a
product or service but in fact they can be used for purposes like promoting
charity and spreading education.
KEYWORDS:
advertising, ads, advertisers, advertisement, advertise, online advertising, Advertising on Internet, online advertising, website, websites, pages,
Advertising in Yellow Pages
Some people believe that yellow pages do
not receive response like other advertising methods do and this is true to some
extent but not in totality. When talking about traditional yellow pages, there
sure is a decline in number of people opting for advertising in it. According
to a recent report, even the most attractive advertisement in a particular
section is not getting the response from callers like they used to get before.
On the contrary, the prices of placing ads in directories are on a rise, which
speaks a different, story altogether.
In reality different categories are witnessing
different rates of decline. Like the lawyers category is seeing the maximum
decline, where as emergency service provider’s section has the same call rate.
And sections like mobile phones, real estate and furniture are seeing a rise
due to the increasing customer demand. Altering the size of the advertisement
or changing the look cannot do wonders any more.
Experts suggest that relying on yellow pages to get
customers isn’t enough. Other options should be considered as well along with
it. With the Internet reaching every home, nearly half of the Internet users
use the net everyday. They prefer to buy stuff online, from the comfort of
their homes. Research should be done on the Internet to get reviews about the
product. People, who don’t usually shop online, also are also opting to shop
online as information is provided at the click of a mouse. It is easier for
people to trust as customers who used the product give their feedback about the
product after using it.
A relatively newer concept is the yellow pages going
online. The good thing about them is that they are updated frequently unlike
the printed directories and can be viewed from any part of the world. According
to researches conducted, the response increased by twenty five percent every
year. So those who are interested to invest in yellow pages advertising can
think of going online. Directories are
submitted to search engines, which on typing a keyword or phrase bring the
results. Small and local businesses, too, can land on the pages brought by the
result. The cost of creating a website can be saved if all the relevant
information about the company is included in the online yellow pages. Look out
for the date to renew the directory listing, and if there is a need to change
the advertisement, it is not a big problem on online yellow pages. Some starter
websites offer to place advertisement in their yellow pages for free. Search
out for such websites on the Internet.
Larger businesses can start their own websites and
place links in the online yellow pages. Articles can be framed about the
business and can be submitted to Ezines and websites related to the area of
business. Some websites also allow posting articles for free. The purpose of
the yellow pages is basically to get potential customers but that doesn’t mean
that existing customers should be neglected. Steps should be taken to
strengthen the relationship with them and to retain their trust by maintaining
the standard of the products supplied to them. Once they are completely
satisfied, the price-rise won’t bother them and they will talk about the
company to people they know, which will fetch new customers.
The objective is to work smartly and select the right
method of advertising. If a business isn’t using any other method for
advertising apart from using yellow pages, it can cause problems and the
products may not sell. Analyze how much money is spent on placing ads in
directories and estimate whether the amount of customers the business gets is
desirable. Whenever a call is received from a potential customer, ask them how
they got to know about the enterprise. This will help to analyze which
advertising method is ideal for the business. It is never late to correct the
mistake and go for the right method.
Keywords:
pages, yellow, online, online advertising, advertising, free advertising, websites, business website, yellow pages, Products, advertisement,
Advertising for Free
Advertising for free seems like an impossible thing
when heard. But there are several ways by which the cost of advertisement can
be conserved, with the help of some imagination and creativity.
A business wanting to advertise, can write articles
related to their field of expertise that can be submitted to media and
publications having interest in that particular field. The advertising article
can have information about the company and dealership opportunity. Due to the
rise in Internet users and websites, new websites have sprung up which offer
free services. Articles can be written for these websites and they can be
broadcasted for free, which will be viewed by hundreds of people everyday.
Once the business has gained some recognition, within
no time it will gain popularity also among the crowds. This popularity can lead
to them being invited on radio and television talk shows and even to
interviews. Such kind of opportunities shouldn’t be missed as they provide a
chance for free promotion. If it is taking a long time to get a break, the
producer can be addressed with a letter that can be followed up by a telephone
call or in-person visit. During the visit, the nature of expertise can be
discussed about the business, which will be of interest to the viewers of the
particular channel. Once a businessperson gains the status of being
public-friendly, more offers start pouring in.
Free bulletin board located in the neighborhood, like
in grocery stores, libraries, and salons, are another good idea. Advertising
circulars can be posted on such boards for free. Circulars for mass
distribution can be handed out at the mall, shopping center, bus stops,
particularly on weekends when there is a big rush. Students can be hired on
part time basis for this purpose.
Promotional advertisement can be printed on the
envelopes used by the business firms. Both the sender and the receiver can view
this advertisement. Promotional offers
can be sent to customers by postcards, which should be utilized to its full,
leaving only place left for writing the address.
Some of the new mail order publications offer free
first time and seasonal deductions for advertisers. Other publications offer
pay per inquiry space. Inquiries can be made about stand-by space, which means
that the publication holds the submission of advertisement until the space is
not sold and in that case, thirty three percent saving can be achieved. Usually
local newspapers provide these kinds of offers.
If the business is involved in ad sheet or catalog
publishing, other publishers can be contacted for the purpose of bartering an
advertising exchange. They can place advertisement in their publication, in
return for placing their advertisement in the business’s publication.
Free offers can be provided to the customer. This can
be done by emailing or printing newsletter about information regarding the area
of interest of the targeted customers and can be made popular by using tag
lines. Attach a free coupon with it, which the customers can use it for shopping,
if a criterion is met like minimum purchase of $ 50. By this the response will
be huge and most of them will purchase something or the other to avail the free
offer. The basic ingredient for advertising for free is imagination and
research. Opportunities should be searched and a strong working force should be
applied to increase the sales.
keywords:
free, free advertisement, free advertising, advertising, advertisement, business, business website, free website, business website, advertising for free
vendredi 27 juillet 2012
Advertisers Embrace 'Rich Media' Format
Summary:
From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers.
From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers.
U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, according to the Interactive Advertising Bureau.
So what exactly is rich media? By definition, it is an online advertising technique that combines graphics with audio technologies, giving Internet users an interactive experience.
And with more than half of American households connected online and using high-speed connections like broadband and DSL, it means a potentially lucrative way for online advertisers to get consumers' attention.
One company taking online advertising to a different level is Centale Inc. (OTCBB: CNTL), based in Fort Lauderdale, Fla. The online marketing and technology firm offers cutting-edge technology solutions to its clients.
Centale's premier application, the Catalyst EV, is a software platform that allows companies to communicate directly to the desktop of their audience in rich media format.
The software also functions independent of e-mail. To date, studies have shown that e-mail campaigns may be decreasing in effectiveness because as the amount of e-mail increases, the likelihood of success of the solicitation or advertisement tends to decrease.
One reason that advertisers are embracing rich media is that it typically entertains and is compelling enough to capture the interest of consumers. It also allows a user a modicum of control by either stopping the ad entirely, or participating in it and clicking through to an advertiser's Web site to get more information.
While rich media may not endear advertising to online consumers, most users are finding it less intrusive than traditional pop-up, banner and text-based ads. Centale says there is a favorable market for its product, as the industry shifts away from traditional advertising such as print and radio in favor of online advertising.
Keywords:
Advertisers Embrace 'Rich Media' Format
From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers.
From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called "rich media" to attract consumers.
U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, according to the Interactive Advertising Bureau.
So what exactly is rich media? By definition, it is an online advertising technique that combines graphics with audio technologies, giving Internet users an interactive experience.
And with more than half of American households connected online and using high-speed connections like broadband and DSL, it means a potentially lucrative way for online advertisers to get consumers' attention.
One company taking online advertising to a different level is Centale Inc. (OTCBB: CNTL), based in Fort Lauderdale, Fla. The online marketing and technology firm offers cutting-edge technology solutions to its clients.
Centale's premier application, the Catalyst EV, is a software platform that allows companies to communicate directly to the desktop of their audience in rich media format.
The software also functions independent of e-mail. To date, studies have shown that e-mail campaigns may be decreasing in effectiveness because as the amount of e-mail increases, the likelihood of success of the solicitation or advertisement tends to decrease.
One reason that advertisers are embracing rich media is that it typically entertains and is compelling enough to capture the interest of consumers. It also allows a user a modicum of control by either stopping the ad entirely, or participating in it and clicking through to an advertiser's Web site to get more information.
While rich media may not endear advertising to online consumers, most users are finding it less intrusive than traditional pop-up, banner and text-based ads. Centale says there is a favorable market for its product, as the industry shifts away from traditional advertising such as print and radio in favor of online advertising.
Keywords:
Advertisers Embrace 'Rich Media' Format
Advertise to millions -#6- Multiple marketing techniques.
Summary:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that ;what matters is not what you sell but how you promote it So, the secret to success lays within your marketing techniques. That's why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
- Newspaper ads -
Americans read their newspapers a lot, that's a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the American's newspapers to generate new sources of income for your business.
It doesn't matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.
There is a website called Nationwide Newspapers http://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.
Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.
-Highway billboards -;
If you want to advertise outdoor some companies may help you with this project like for example http://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.
On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.
Visit http://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. That's a one time fee you will pay.
How much publicity can you get from this? A lot! But it all depends on your ads location. If your ad is next to a highway with a high traffic volume, let's say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.
That's a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.
Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.
- TV Commercials -
To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.
There are some Companies which can help you reach your clients easily. I think the two most popular are http://www.nationaltvspots.com/ and http://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.
- Magazine Ads -
You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids - http://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.
As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Keywords:
advertise, advertising, advertisement
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that ;what matters is not what you sell but how you promote it So, the secret to success lays within your marketing techniques. That's why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
- Newspaper ads -
Americans read their newspapers a lot, that's a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the American's newspapers to generate new sources of income for your business.
It doesn't matter whether you live in the USA or not. For example if you own an international e-business this could bring you good profits. I think this is another way you can diversify your marketing strategies.
There is a website called Nationwide Newspapers http://www.nationwideadvertising.com/, which allow you to post your ad in thousands and even millions of papers all around the country for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.
Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.
-Highway billboards -;
If you want to advertise outdoor some companies may help you with this project like for example http://www.billboard-ads.com/. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.
On the other hand, I think the best choice you have is to buy a piece of land in or near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific state. Probably the most important agency you will have to contact is your state Department of Transportation.
Visit http://www.tdot.state.tn.us/links.htm to find your state agency. They can give you specific information about this subject. Basically you will have to fill out an application where you affirm that you own the land where the billboard will be placed and you will pay an annual fee which may range from $100 to $500 depending on the state you live. To have someone design and create the ad for you will cost you $1,000 to $3,000. That's a one time fee you will pay.
How much publicity can you get from this? A lot! But it all depends on your ads location. If your ad is next to a highway with a high traffic volume, let's say that on average 45,000 different drivers travels through said highway everyday, then there will be more than a million individuals watching it every month.
That's a lot, but to be honest with you, this kind of advertisement works better for local businesses like nearby restaurants or real estate Companies than for other kinds of businesses. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the nation.
Small business owners usually prefer to market their products using other less expensive techniques. Anyway, I included this information here because I thought some of you would like to read about it. After all this is another way you can reach a vast amount of individuals in an everyday basis.
- TV Commercials -
To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price vary depending on the channels you choose, how often you will advertise, etc.
There are some Companies which can help you reach your clients easily. I think the two most popular are http://www.nationaltvspots.com/ and http://www.metromarkcorp.com/. In National TV Spots some marketing packages start as low as $26 for a 30 seconds spot. This is other way to diversify your marketing techniques.
- Magazine Ads -
You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids - http://www.mediabids.com, which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.
As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Keywords:
advertise, advertising, advertisement
Advertise to millions -#2- Classified ads, e-zine promotion, safe lists.
Summary:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
----------------
Introduction:
----------------
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
----------------
– Classified ads –
----------------
Free classified ads are another way you can advertise online at no cost to you. They represent on the Internet what a newspaper ad represents on the streets. You can post ads to thousands of web sites and reach millions of internet users.
The drawback of this strategy is that it is time consuming, but once you get used to it you will realize which are the easier ad sections to post to and the most effective ones. It may take some time though before you discover those that fit you well. You can post your ads to the following websites: ----------------
http://classifieds.excite.com/ http://finditclassifieds.com http://washingtonpost.com Among others.
----------------
– E-zine promotion –
----------------
You can post an add to a vast amount of individuals by submitting it to many different e-zines at once. This is simple and free. Just go to http://www.subscribeme.net/ read the information they provide for you there and complete their form.
Your ad will be displayed in hundreds of e-zines all over the Internet. There is a combined amount of more than 1,000,000 subscribers at those web sites, so you will gain a lot of exposure from them.
I think it is better if you use an alternate e-mail address for this purpose. You can get a free email address from Yahoo. When I joined the list I received many messages every day.
This technique could bring you additional traffic. The only problem I see is that most other individuals also join the list to advertise to other people as you do. So, the goal of most subscribers is to sell products, not to buy them.
I think though it is a good way to diversify your trading strategies. You could give it a try and see if it works for you. Remember to use an alternate email address and read their terms and conditions first.
----------------
– Safe lists –
----------------
Safe lists are lists of e-mail addresses from people who have requested to receive messages and information about a specific topic. As you probably already know to deliver comments or advertisement via e-mail to others without their consent or authorization is called spamming and is illegal.
Also if you spam others do not expect to receive a reasonable response rate from them. What do I mean? I mean that you can send a message to millions of individuals, but if they are not interested in what you are selling and they didn’t requested that information from you, then you will probably make very few sales, plus you will receive a lot of complaints from hundreds of them.
Then what is the smart way to advertise using e-mail addresses? The answer is safe lists. Think about it. This people are looking for information related to the products or services you are selling. Many of them are even getting paid to read your messages. This technique is also called advertising to targeted opt-in mailing lists. You can create your own list of subscribers.
You can join Yahoo groups http://groups.yahoo.com/ or Google groups http://groups.google.com/ and start your own newsletter. The way you get subscribers is by posting valuable information there that your visitors would like to read. You can also join any of the companies bellow:
Bravenet http://www.bravenet.com/ Topica http://www.topica.com/ Zinester http://www.zinester.com/ Your mailing list provider http://www.yourmailinglistprovider.com/ Coollist http://www.coollist.com/
Now, keep in mind that building your own list of subscribers takes time. Some people prefer to pay others for the privilege of advertising on their lists. For example, www.e-mailpaysu.com offer you the opportunity to advertise to their subscribers for a fee. This is just an example. There are many other companies like these on the Internet today and their prices vary.
As you can see, this techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Keywords: advertise, advertising, advertisement
----------------
Introduction:
----------------
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
----------------
– Classified ads –
----------------
Free classified ads are another way you can advertise online at no cost to you. They represent on the Internet what a newspaper ad represents on the streets. You can post ads to thousands of web sites and reach millions of internet users.
The drawback of this strategy is that it is time consuming, but once you get used to it you will realize which are the easier ad sections to post to and the most effective ones. It may take some time though before you discover those that fit you well. You can post your ads to the following websites: ----------------
http://classifieds.excite.com/ http://finditclassifieds.com http://washingtonpost.com Among others.
----------------
– E-zine promotion –
----------------
You can post an add to a vast amount of individuals by submitting it to many different e-zines at once. This is simple and free. Just go to http://www.subscribeme.net/ read the information they provide for you there and complete their form.
Your ad will be displayed in hundreds of e-zines all over the Internet. There is a combined amount of more than 1,000,000 subscribers at those web sites, so you will gain a lot of exposure from them.
I think it is better if you use an alternate e-mail address for this purpose. You can get a free email address from Yahoo. When I joined the list I received many messages every day.
This technique could bring you additional traffic. The only problem I see is that most other individuals also join the list to advertise to other people as you do. So, the goal of most subscribers is to sell products, not to buy them.
I think though it is a good way to diversify your trading strategies. You could give it a try and see if it works for you. Remember to use an alternate email address and read their terms and conditions first.
----------------
– Safe lists –
----------------
Safe lists are lists of e-mail addresses from people who have requested to receive messages and information about a specific topic. As you probably already know to deliver comments or advertisement via e-mail to others without their consent or authorization is called spamming and is illegal.
Also if you spam others do not expect to receive a reasonable response rate from them. What do I mean? I mean that you can send a message to millions of individuals, but if they are not interested in what you are selling and they didn’t requested that information from you, then you will probably make very few sales, plus you will receive a lot of complaints from hundreds of them.
Then what is the smart way to advertise using e-mail addresses? The answer is safe lists. Think about it. This people are looking for information related to the products or services you are selling. Many of them are even getting paid to read your messages. This technique is also called advertising to targeted opt-in mailing lists. You can create your own list of subscribers.
You can join Yahoo groups http://groups.yahoo.com/ or Google groups http://groups.google.com/ and start your own newsletter. The way you get subscribers is by posting valuable information there that your visitors would like to read. You can also join any of the companies bellow:
Bravenet http://www.bravenet.com/ Topica http://www.topica.com/ Zinester http://www.zinester.com/ Your mailing list provider http://www.yourmailinglistprovider.com/ Coollist http://www.coollist.com/
Now, keep in mind that building your own list of subscribers takes time. Some people prefer to pay others for the privilege of advertising on their lists. For example, www.e-mailpaysu.com offer you the opportunity to advertise to their subscribers for a fee. This is just an example. There are many other companies like these on the Internet today and their prices vary.
As you can see, this techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Keywords: advertise, advertising, advertisement
Advertise to millions -#1- Write articles
Summary:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career. It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues. – Write Articles – Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows... You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc. At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.
Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free. That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.
Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month. If that’s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers × 10 article banks = 5,000 web pages).
Do you understand what it means to have thousands of pages linking to you? Let’s say that those 5,000 web sites receive on average 1000 visitors per month each. That would be 5,000,000 potential prospects that can now come across your products or services each and every month. To be realistic though, not all of the visitors will find your articles. Not all of the publishers will publish what you write. And this process doesn’t happen overnight. It takes some time. On the other hand, this is one of the best methods if not the best one you can use to increase your exposure on the Internet. It is free, easy and doesn’t consume too much time. Ask any Online Marketing Guru and you will find out that they will have a similar opinion. If you write a few articles and submit them to 10 of the best e-zines, you could be receiving thousands of new visitors per month within a few months.
Keep in mind that the more you write and submit the more visitors you will receive. If you write just one article and submit it to one web site only, it won’t bring you many clients. This is a numbers game. It is a Mathematical thing. I really like this technique because it makes my publicity grow exponentially. You make an effort once and it multiplies for many years into the future. You place your articles on a few web sites and they stay there forever. New publishers find them every month. So it grows exponentially. It reproduces itself like a virus. This is what it is called viral marketing and it really works. You might need to have some patience because it may take some time before you start reaping the rewards from this activity, but it is really worth it! If you do this your articles will work for you as your sale agents announcing your products and services to the world. For example, I wrote once three articles and submitted them to www.goarticles.com. Three days later I checked them out on that web site to see how they were doing. I was amazed to discover that one of the articles had been downloaded by 100 people already. How come? I had submitted it there only three days before. That’s for you to have an idea how many people out there are desperately seeking fresh new content for their web sites.
The other two had been downloaded about 40 to 50 times. Two weeks later my best performing article had been downloaded 197 times. Could you believe it? Try it an see the results for yourself. This will definitely increase your exposure because you don’t only receive new visitors from the publishers’ web sites but also your search engine rankings increase, which makes you receive more potential clients from search engines too. If you don’t like to write then you can hire a ghost writer and have him/her write the articles for you. Go to www.getafreelancer.com and post a project on that web site.
Freelancers will bid on your project and you will be able to choose the one that will work for you. One page articles may cost you from $10 to $20 each and can bring you many benefits as stated above. You can submit your articles to thousands of free article banks, but submitting them to about 15 or 20 will be OK. I think you should not skip the most popular ones, those with several thousands publishers like www.articlecity.com, www.goarticles.com, www.ezinearticles.com. Just make sure you read the authors’ bylines first. If you don’t want to do this manually you can join www.thephantomwriters.com. They claim to have a list of more than 12,000 publishers to which they submit your articles to periodically. The drawback of this technique is that they charge a fee, while the web sites mentioned above are free to join. As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series. Keywords: advertise, advertising, advertisement
Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career. It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues. – Write Articles – Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows... You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc. At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.
Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free. That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.
Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month. If that’s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers × 10 article banks = 5,000 web pages).
Do you understand what it means to have thousands of pages linking to you? Let’s say that those 5,000 web sites receive on average 1000 visitors per month each. That would be 5,000,000 potential prospects that can now come across your products or services each and every month. To be realistic though, not all of the visitors will find your articles. Not all of the publishers will publish what you write. And this process doesn’t happen overnight. It takes some time. On the other hand, this is one of the best methods if not the best one you can use to increase your exposure on the Internet. It is free, easy and doesn’t consume too much time. Ask any Online Marketing Guru and you will find out that they will have a similar opinion. If you write a few articles and submit them to 10 of the best e-zines, you could be receiving thousands of new visitors per month within a few months.
Keep in mind that the more you write and submit the more visitors you will receive. If you write just one article and submit it to one web site only, it won’t bring you many clients. This is a numbers game. It is a Mathematical thing. I really like this technique because it makes my publicity grow exponentially. You make an effort once and it multiplies for many years into the future. You place your articles on a few web sites and they stay there forever. New publishers find them every month. So it grows exponentially. It reproduces itself like a virus. This is what it is called viral marketing and it really works. You might need to have some patience because it may take some time before you start reaping the rewards from this activity, but it is really worth it! If you do this your articles will work for you as your sale agents announcing your products and services to the world. For example, I wrote once three articles and submitted them to www.goarticles.com. Three days later I checked them out on that web site to see how they were doing. I was amazed to discover that one of the articles had been downloaded by 100 people already. How come? I had submitted it there only three days before. That’s for you to have an idea how many people out there are desperately seeking fresh new content for their web sites.
The other two had been downloaded about 40 to 50 times. Two weeks later my best performing article had been downloaded 197 times. Could you believe it? Try it an see the results for yourself. This will definitely increase your exposure because you don’t only receive new visitors from the publishers’ web sites but also your search engine rankings increase, which makes you receive more potential clients from search engines too. If you don’t like to write then you can hire a ghost writer and have him/her write the articles for you. Go to www.getafreelancer.com and post a project on that web site.
Freelancers will bid on your project and you will be able to choose the one that will work for you. One page articles may cost you from $10 to $20 each and can bring you many benefits as stated above. You can submit your articles to thousands of free article banks, but submitting them to about 15 or 20 will be OK. I think you should not skip the most popular ones, those with several thousands publishers like www.articlecity.com, www.goarticles.com, www.ezinearticles.com. Just make sure you read the authors’ bylines first. If you don’t want to do this manually you can join www.thephantomwriters.com. They claim to have a list of more than 12,000 publishers to which they submit your articles to periodically. The drawback of this technique is that they charge a fee, while the web sites mentioned above are free to join. As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series. Keywords: advertise, advertising, advertisement
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